LSI keywords , basically is just a more thorough and better way to describe what information is being offered for a particular search query. Instead of using the old method of "keyword stuffing" and placing random keywords in your article or website , using "latent symantic indexing" provides a much better surfing experience , which in turn brings high quality traffic to you.
A quick analysis of how your are currently using your keywords for ad campaigns and website search optimization will reveal or not, if your short or longtail keywords are right for the content displayed on your page. In other words , if you are targeting "fishing" as a general keyword , search engine optimization is not relevent to your subject matter. I know this seems obvious , but it happens... alot.
Jim Morris, the founder of "NicheBot" has detailed information on "latent symantec indexing". He provides a very good explanation on how to find , and use these keywords to reach your targeted audience and perform better in the search engines.
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