Sunday, May 31, 2009

Long Tail Keywords LSI Keywords

If you want to get any kind of traffic to your website or blog, you must use keyword phrases in your content.

Is this the only way to get traffic?

No, but it’s the best free way to attract visitors to your site.

Using a free or paid keyword tool, you will type in the word you want to target and see what results come up. Usually you’ll get a long list of keyword phrases that you can use for your content. At first glance this list looks great, but are all these phrases really going to produce the results you want?


The next step in your keyword research education is learning about Long Tail Keywords and Latent Semantic Indexing (LSI) keywords. These are two additional elements to keyword research that you must know in order to get the maximum results from your efforts. This knowledge alone can put you miles above your less informed competition.

Long Tail Keywords

While doing your online marketing research, you will often come across discussions about long tail keywords. Okay, so what are they?

Long tail means, not so popular or low hanging fruit. Basically some keyword phrases are more popular than others. The more popular phrases naturally produce the most searches, and therefore, the potential for bigger traffic numbers. However, because of their popularity, every Tom, Joe and Mary will be using them in their content.

This means that the competition to rank well in the search engines for the most popular keyword phrases will be pretty stiff. So, what’s an eager internet marketer to do?

Go for the low hanging fruit, of course. Yeah, this means you’ll be giving up huge chunks of potential traffic, but your odds of ranking in the top 20 for those phrases are pretty slim to begin with so, why not give yourself a better advantage?

You can dramatically increase your chances of ranking in the top 20 results by using long tail keywords.

LSI Keywords How Do They Work?

LSI keywords , basically is just a more thorough and better way to describe what information is being offered for a particular search query. Instead of using the old method of "keyword stuffing" and placing random keywords in your article or website , using "latent symantic indexing" provides a much better surfing experience , which in turn brings high quality traffic to you.

A quick analysis of how your are currently using your keywords for ad campaigns and website search optimization will reveal or not, if your short or longtail keywords are right for the content displayed on your page. In other words , if you are targeting "fishing" as a general keyword , search engine optimization is not relevent to your subject matter. I know this seems obvious , but it happens... alot.

Jim Morris, the founder of "NicheBot" has detailed information on "latent symantec indexing". He provides a very good explanation on how to find , and use these keywords to reach your targeted audience and perform better in the search engines.